The Art Of Giving Promotional Products And Corporate Gifts In Singapore
Have you ever received a promotional gift and wonder why did you receive that? You probably thought about it because the item felt out of place and just did not seem to fit the occasion. Corporate gifts and promotional products have an abundance of benefits.
They are great marketing tools and sets your company apart from competitors when executed correctly. However, the two terms are not interchangeable. Knowing the difference between the two will save you plenty of time, energy and money. That being said, here are some guides to corporate gifting that you will want to consider in order to get the best returns!
Our Corporate Gifts And Promotional Products
How To Choose Between Corporate Gift and Promotional Gift In Singapore? What Are Their Differences?
Before you explore on popular corporate gifts ideas or research on the cheapest promotional gifts, it always help to have a decision on which direction fits your marketing strategy. Both of these categories are useful in their own ways. Most importantly would be how can these gifts be utilised fully and generate the best results. Fred not, we have came up with 3 big main guide pointers to help you narrow down your choices!
Identifying your recipients is an essential step to helping you choose between a corporate or a promotional gift. It is important that you understand the profile of who your target audience are before choosing the final product. Knowing who they are will then be able to help you pick a suitable product that attracts them.
The purpose of a customised corporate gift is to show appreciation and enhance corporate image. As well as create goodwill among customers, employees, suppliers and essential stakeholders. Gifts under this category are usually higher in value, bought in smaller quantities and given to recipients to acknowledge a specific event. As corporate gifts are intended to show your recipients how much you value them; more thought and personalisation is required to be successful. For example, a custom metal pen printing personalised with the engraving of your employees’ name is a morale booster. Most of the time it will be well appreciated by your employees. A metal pen works better than a plastic pen as a corporate gift due to its higher physical attributes and perceived value.
The main and general goal of customised promotional gifts is to build brand awareness. Unlike corporate gifts, promotional gifts aim at a wider audience. Therefore, gift printed with brand logo or a tagline will usually suffice.
Promotional gifts are walking advertisements that help boost your branding. You are will be able to leave an impression each time someone uses a product with your brand’s logo. For example, if you are targeting a mass market of families at a food fair, you will need promotional products that have more practical usage like a custom printed set of utensils. In this context, the set of utensils is able to leave a lasting impression due to its relevance to the event and high usability. As compared to another promotional gift like a custom USB cable. The set of utensils will appeal more to families. Hence, ultimately contributing to building your brand awareness.
In summary, knowing who your recipients are will help you choose between a corporate gift or a promotional gift. Ask yourself, are you trying to strengthen a long term and targeted relationship (corporate gift); Or do you want to get your brand into as many ‘new’ hands as possible (promotional gift)?
Determining your objectives early on in the process of gift giving will help your decision better. On whether a corporate gift or promotional gift is more appropriate for your intended event. Customised corporate gifts are meant to help you show appreciation and maintain long term relationships. This could apply to new and prospecting clients or existing employees. Your goal would then be to make them feel valued. These products should be the ones that are able to make your recipient feel like they are being looked after. This promotes client and employee recognition that will score points in the loyalty department.
Customised promotional gifts present a more diverse set of objectives. While the general purpose of promotional gifts is to build brand awareness. The different occasions define the objectives of the promotional gift. They are most commonly used as giveaways for events and campaigns.
Promotional gifts are usually items that are very handy. If you are the person who is giving these items away, you should be able to strike a conversation as soon as you have handled the promotional gift to them. As such, they can also be used as instant engagement tools to encourage the recipients to buy another product that your company may be promoting at that point of time.
For example in the context of a blood donation awareness campaign, an electronic device may not be relevant and engaging enough. In fact, a powerbank may have a reverse effect towards recipients who may think that there is an ulterior motive when giving out such a high quality corporate gift.
In contrast, if you were to use a colorful custom printed stress ball as a promotional gift, the psychological effects are different. Recipients see the stress ball as a sign of fun and may be more willing to take part in the blood donation drive.
In conclusion, promotional gifts should be products that you give without considering too much nor specifically targeting individuals. Your recipients should be able to receive the gift with opens arms without feeling skeptical about it. While corporate gifts are meant to be given as tokens of appreciation.
Knowing your objectives will help you decide to custom on corporate gifts or promotional gifts that work in your favor. Once you have clearly defined what your objectives are, you will be able to find a gift that is relevant to your purpose.
The price and quality of these two types of gifts are noticeably different. The differences between corporate gifts and promotional gifts lie in a few factors. As aforementioned, corporate gifts are meant for high valued recipients. Although they are usually being bought in lower quantities, the products are of a higher quality with a premium touch to them. This is able to justify its price point. Custom corporate gifts are also used as a form of investment. You can invest in higher quality gifts to give to prospective clients, new or old, as tokens of appreciation. As well as to sustain or nurture for business opportunities in the near future.
Promotional items, on the other hand, are often bought in larger quantity. As they are meant for a wide audience, these products only serve its intended functions. Therefore, promotional items come in from a ‘quantity over quality’ perspective.
The high quantity however, works in favour for a different type of investment. There is minimal research, analysis and budget on the choice of promotional gifts as well; as long as it is generally relevant to the campaign and able to engage and attract attention. For instant, a shopping campaign encouraging people to shop can include promotional gifts as giveaways at a very low cost for the company.
In summary, knowing your budget is important in filtering your options for either of the intended purposes. They help you decide the price and quality of products that you are paying for, ultimately allowing you to choose the better option between corporate or promotional gifts.
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