A successful business marketing strategy encompasses both online and offline strategies. Consumers are the lifeblood of every business and it is necessary to reach out to them by any possible means. Marketing means getting word out, which helps to increase sales, foster healthy competition environment, and enhance brand reputation. Do you know that custom t shirts are able to do all of that for you?

When executed correctly, customised t shirts have the ability to carry your brand message among masses in a warm, friendly and convincing manner. In addition, your brand gets to a take on a unique and fresh outlook. The best part of it all is that you have full control over how you want your brand to be portrayed. From the color of your t shirt, to custom printing additional slogans to promote a specific event, you have the liberty of doing what you want to it.

Walking Advertisements

The first marketer who introduced the idea of customising t shirts with his company logo is a genius. Custom t shirts are good and useful walking ads at low costs. They offer good visibility and exposure for any business. It is an economical way to promote business and create visual connection with potential customers. You just need to have your company logo printed on t shirts and the employees will do the legwork to publicise your brand.

To use custom printed t shirts to its fullest potential, make sure that your design is consistent with your entire brand image. The color of the t shirt should fit your general brand theme, and the message needs to be told in your brand’s voice. That way the shirts will truly work as effective marketing assets.

Eye Catcher & Conversation Starter

A well-designed and attractive custom t shirt catches eyes and acts as conversation starters. Wearing a creative t shirt with your brand message (catchy tagline or stylized logo) in public gatherings can attract many, who will discuss about your brand just out of curiosity. This is a winning strategy when accompanied with giving customised promotional gifts at roadshows.

It is well known that people are visual beings, and this is a fact that you need to take advantage of. Therefore, if you make your employees wear them whenever they are in a position to market your company, you will certainly leave an impression. Not only will people take notice and remember the customised design, but the human mind also connects words to pictures. This means that they are likely to be reminded of you each time they come across your brand name elsewhere.

As experts advise, there needs to be a great focus on quality. Have a high quality t shirt with your corporate logo and a slogan that resonates with your audience, is bound to cause a reaction. As such, come up with memorable clothing that can spread your message easily.

Cost Effectiveness

What’s really great about this cost efficient marketing tactic, comparing to others, is that coming up with your own custom t-shirts can do wonders without the need for a big budget. All you require are plain t shirts that you are going to custom print with your brand’s logo and message or additional elements to boost its attractiveness. You can get this done at a low price, and then give them away at important or charity events.

As previously iterated, the most important thing is a unique design that resonates with your audience and sparks interest in those who are still unaware of who you are as a brand and what you are all about. Every marketing strategy needs to be a smart combination of online and offline efforts. This is one of the best offline marketing methods.

Giveaways

Everyone loves free gifts. Therefore giving your company’s branded t shirt as giveaways in a business event, conference or roadshow is a well-recognised way of reaching new potential clients and maintain existing ones. Keeping a pile of free branded t shirts during a trade show will certainly attract plenty of guests and it will get distributed more quickly than flyers or business cards. When your recipients gets more value, the more they will lean towards your business. T shirt giveaways help to establish goodwill amongst potential consumers, which is again essential for business success.

Tips on How to Create A Customised T Shirt Design

• The branding elements or design you plan to add on the t shirt has to look good and represent your brand at the same time. Some designs tend to look great on desktop or paper but not on the actual t shirt.
• Company logo has to be sufficiently big, so that it is visible on the t shirt even from some distance. The logo should not be too large, so it overpowers the overall design. If the logo is too small, it will go unnoticed.
• High quality material should be used to in creating these custom t shirts so your recipients will adore wearing it. Remember your cause is for business promotion, low-quality fabric will reflect badly upon your company and in turn damage your overall branding efforts. No one desires to take any chances.

The Takeaway

In summary, printing custom t shirts for your company is a marketing tactic that should not be easily overlooked. A little planning and implementation is all you have to do before you start to see the fruits of your labour. TREA provides t shirt printing services and design advice for your t shirt customisation requirements.